What a game aggregator does

Players expect a casino lobby full of games. Behind every one of those games is a studio with its own technology, contracts and certification. Connecting to each studio one by one would take an operator years. A game aggregator solves that problem.

The short answer

A game aggregator connects many game studios to one platform through a single integration. Instead of signing and integrating with each studio separately, an operator connects once to the aggregator and gains access to the whole library.

For an operator, that means thousands of games, one technical connection and one commercial relationship.

How it works

Each game studio builds its games on its own servers, with its own rules for launching games, tracking bets and settling wins. The aggregator builds a connection to each studio and translates all of them into one standard interface.

The operator’s platform talks only to the aggregator. When a player opens a game, the platform asks the aggregator to launch it. The aggregator routes the request to the right studio, and every bet and win flows back through the same channel to the player’s wallet.

Behind the scenes, the aggregator also handles:

• Game catalogue. Titles, images, categories and metadata for every game, kept up to date as studios release new content.
• Wallet integration. Bets and wins are recorded in the player’s balance in real time.
• Reporting. Activity across all studios is consolidated, so the operator sees one view of performance.
• Settlement. One monthly invoice instead of dozens.

Why operators use aggregation

Speed. Integrating a single studio directly can take weeks. Integrating a hundred would take years. Through an aggregator, a new brand can launch with a full lobby on day one.

Choice. Players expect variety. Aggregation lets you offer slots, table games, live casino, and crash and instant games from many studios side by side.

Flexibility per market. Popular games differ by country. With access to a large library, you can curate a different lobby for each market and change it as you learn what your players enjoy.

Simpler operations. One contract, one integration and one invoice reduce the work for your finance and technical teams.

What to look for in an aggregation partner

Not every aggregator is the same. When you compare partners, look at these points.

Library depth and quality. Count both the games and the studios. A large library is only valuable if it includes the games your players actually want in your markets.

Market availability. Some studios only supply certain jurisdictions. Ask which games are available in the markets you plan to serve.

Stability. A game that fails to load costs you the player’s session. Ask about uptime, monitoring and how quickly issues are resolved.

Tools for operators. Good aggregation includes tools to manage the lobby, run free spins and tournaments, and see performance by game and studio.

Commercial terms. Aggregation is usually charged as a share of the gross gaming revenue generated by the games. Make sure you understand the rates and any minimums.

Aggregation and your own originals

Many operators combine aggregated content with their own exclusive games. Original crash and instant games, branded with the operator’s colours and logo, help a brand stand out in a crowded market.

At Secancy, our in-house studio, Secancy Studio, builds crash and instant games that ship with the platform. Operators can brand them as their own alongside the wider aggregated library.

How Secancy fits in

Every Secancy White Label and Turnkey brand includes access to 10,000+ games from 100+ providers through our platform. If you already run your own platform, our Game Aggregation API gives you the same library through one integration.

To see the library and how the lobby tools work, book a demo with our team.